Blog
Musings on Marketing & Branding Stuff.
Tackling tough branding and marketing challenges continues to be my life’s work and I’m happy to share some of the lessons learned. Hopefully you’ll find a few of these insights helpful with your current situation and/or validate your own wisdom from a kindred marketing soul.
Enjoy the read and feel free to share with others!
For Successful Marketing: Avoid These Five Mistakes
Unlike other business disciplines, marketing is probably one of the most rapidly changing, dynamic functions in the C-suite. Not only have tools and technologies dramatically changed how and the pace at which we measure and communicate, but also marketing is inherently based on a constantly evolving landscape of consumer tastes and beliefs. Whether you’re a new marketer, a non-marketer, or even a master of the craft, here are five mistakes to avoid in order to improve your chances for marketing success:
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