Unlike other business disciplines, marketing is probably one of the most rapidly changing, dynamic functions in the C-suite. Not only have tools and technologies dramatically changed how and the pace at which we measure and communicate, but also marketing is inherently based on a constantly evolving landscape of consumer tastes and beliefs. Whether you’re a new marketer, a non-marketer, or even a master of the craft, here are five mistakes to avoid in order to improve your chances for marketing success:

So you think you need a website, or a social media ad or an email blast. You’re not sure, and you don’t even know where to start. Like many business owners or busy brand builders, you’re eager to get something done and into the marketplace. Unfortunately, too many projects start this way and move forward without a basic understanding of targets, timing and, most important, purpose.