Blog
Musings on Marketing & Branding Stuff.
Tackling tough branding and marketing challenges continues to be my life’s work and I’m happy to share some of the lessons learned. Hopefully you’ll find a few of these insights helpful with your current situation and/or validate your own wisdom from a kindred marketing soul.
Enjoy the read and feel free to share with others!
Let’s Roll: Lessons from an Earlier Rollerblade
I recently read an article mentioning that, due to market trends and a bit of magical thinking, “blading” (properly known as inline skating) was making a comeback. Whether it’s from a combination of retro coolness, everything old becoming new again, or a natural alignment with social distancing practices, favorable conditions for a reboot seem to be lining up.
Start with the Marketing Fundamentals: Understand First, Then Execute
So you think you need a website, or a social media ad or an email blast. You’re not sure, and you don’t even know where to start. Like many business owners or busy brand builders, you’re eager to get something done and into the marketplace. Unfortunately, too many projects start this way and move forward without a basic understanding of targets, timing and, most important, purpose.
Got a marketing problem?
Whether you need some quick counsel or are ready to uncover your brand’s true potential, I’d welcome the opportunity to work with you.