It seems like everyone’s rebranding these days, from major brands looking to introduce new logo designs to a simple refresh, like the recent BMW logo. We’re also seeing many major brands leveraging their icon in a more promotional way, such as McDonald’s, Coca-Cola, and others jumping on the “social distancing” bandwagon to help convey important health messaging during the COVID-19 crisis — with mixed results. While the latter is less of a long-term rebranding move, here are some thoughts to consider before adjusting any of your brand’s most precious codified assets.