Blog

Musings on Marketing & Branding Stuff. 

Tackling tough branding and marketing challenges continues to be my life’s work and I’m happy to share some of the lessons learned. Hopefully you’ll find a few of these insights helpful with your current situation and/or validate your own wisdom from a kindred marketing soul.

Enjoy the read and feel free to share with others! 

Mary Horwath Mary Horwath

Let’s Roll: Lessons from an Earlier Rollerblade

I recently read an article mentioning that, due to market trends and a bit of magical thinking, “blading” (properly known as inline skating) was making a comeback. Whether it’s from a combination of retro coolness, everything old becoming new again, or a natural alignment with social distancing practices, favorable conditions for a reboot seem to be lining up.

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